Creating a Synergy of Brands

At Advertising Energy, we believe every organisation consists of 3 brands – Corporate, Employer, Consumer. Each of these brands offer different value propositions to investors/stakeholders, employees and consumers.

A relatively new concept, is the bringing together of these 3 brands from a marketing perspective, so they speak to each other in a “synergistic” way. This creates greater resonance across all target groups, building stronger brand equity and most importantly ‘loyalty’ and ‘advocacy’.

Advertising Energy is uniquely placed to be currently working with several blue-chip organisations on bringing synergy to their brand families.

Through robust methodologies of strategic planning and research, we develop a very clear picture of your business needs, goals and communication objectives. Our experience is that the most successful brands continue to re-invent themselves and deliberately engage in open dialogue with consumers, investors and employees – in effect allowing them to own the brand.

Creative

Good creative stems from being good listeners. We listen to the research, we listen to our clients and we especially listen to the consumers of brands. It is only from an educated position that we can truly be creative and have original and authentic thought.

Our approach is to take a broad strategic view and always present and test options that create an emotional reaction. At the end of the day, if we don’t move people to act, we will have fallen short of our goal.

Read our AGL and Bankwest Case studies for examples of our brand work.