| Our Mission: |
| AGL were looking to stand out in a recruitment market where much of the competitive messaging was sophisticated but with little differentiation. They were looking for an Emplotyer Brand Position which resonated with the master brand and looked to Advertising Energy to help artivculate the EVP and roll-out. |
| Action Plan: |
| Advertising Energy conducted research and on the back of sound inforration developed the 'Expect more. Do more' EVP. This provided a strong creative spring board for a employer brand advertising, careers website, internall communiations collateral, video, and internal events showcasing real employees living out the truth in AGLs EVP. |
| Mission Accomplished: |
| A strong and challenging EVP that is a backbone to drive consistent messaging for staff and and recuitment communications. |
