DTZ

OUR MISSION:
Get the phones ringing! Enquiries for a property
development in an up and coming area had been
dropping off dramatically. With time running out
to save on stamp duty, there was considerable
urgency to drive enquiries up fast. A target of a
minimum of 50 leads over a two month period
was set. Previously, the Client had received
approximately 70 enquiries after 12 months of
traditional press advertising.
ACTION PLAN:
Tightly target investors using non-traditional
media with a strong creative strategy which
clearly communicated not one, but 88 reasons to
invest in the area. Build in a design element that
made buyers feel that time was of the essence
and all they had to do was pick up the phone!
MISSION ACCOMPLISHED:
95% of HTML emails sent were received
by the target audience. 19.5% opened the HTML
email. 10% of the opened emails clicked through
to the client webpage. 42% of those that went
to the webpage registered their details at the
registration page.
43% of those that registered opted in for further
information. A total of 76 qualified leads was
produced as a result.