| Our Mission: |
| Holden needed a holistic approach to the development of their employer brand strategy. |
| Action Plan: |
| Firstly qualitative and quantitative research was conducted across the GM Holden business, which allowed the formation of GM Holden’s Employer Brand essence, the foundation for the personality and tone of the employer brand: |
| "A Holden career is your ride to the future – to see, to feel, to experience all that the world has to offer next. Working at Holden, you will be surrounded by people who are driven by sheer passion, determination and excellence, people who are committed to making Holden go better." This was expressed through outdoor, print and collateral. |
| Mission Accomplished: |
| Awarded Australia’s Best Employer Brand at the Fairfax Employment Marketing Awards 2009, the 12 months following Advertising Energy's campaign saw 7.5% of external hires sourced via referral program. |
