| Knight Frank - Flagstone development |
| OUR MISSION: |
| Knight Frank challenged us to develop an in depth demographic analysis of potential buyers for their Flagstone Ridge release, so we worked with our media partners to define our target for the campaign. This provided us with a blueprint to understand work style, lifestyle and general life stage triggers to use throughout the creative and media targeting. Further, we were able to identify the key catchment area based on matching demographics and proximity to the development lot. |
| Market research conducted through our client provided us the key insight to focus on ‘urban lots’ versus large acreages, due to the high demand and low supply of smaller property options. |
| OUR APPRAOCH: |
| To ensure high visibility to saturate a highly competitive market, we developed an integrated press, outdoor, online, radio, DM and e-marketing approach. |
| The fresh, vibrant look and feel of the campaign translated successfully across all forms of media. The simple, eye catching creative was rotated through different headlines to target different target demographic pockets. We ran two key campaigns to ensure maximum awareness – Builders Launch and the Public Family Fun Day Launch. |
| MISSION ACCOMPLISHED: |
| Close to 160 enquiries and 21 confirmed sales in just three weeks were made. |
