Wyeth - Advil

Our Mission:

Research showed that Advil Liquid Capsules was 30% faster in reducing strong headache. Our brief was to powerfully demonstrate this in a compelling campaign.

Action Plan:

We developed a multichannel strategy using TV, POS, Lama display and Print, and engaged Rebecca Gibney to front the campaign. The strategy was to directly compare clinical results with competitors to show the effectiveness of the Advil product.

Mission Accomplished:

A compelling message taken to the market meant campaign success for Advil.