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Our Mission
Deliver an online advertising solution that enabled Coca-Cola Amatil to attract three different candidate types whilst continuing to drive their Employment Brand Proposition.
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Action Plan
Run a digital advertising campaign in a Sydney based online newspaper designed to target specific types of candidates and drive them to the Coke Careers website. Using digital online newspaper Sydney Morning Herald we enabled candidates to source information on the roles available with one click. The creative approach needed to remain consistent with all existing Employer Branding messages and the design approach used for recent print advertising.
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Mission Accomplished
We were fortunate that we ran the advertisement on the day that Joe Hockey and Tony Abbott were challenging for the Liberal leadership. For a campaign investment of $6,000, 503 people clicked on the advertisement to preview the position descriptions for the jobs available on the Coke Careers website.
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