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Our Mission
To take an existing low-rise building that was to be refurbished in the centre of Sydney’s CBD and completely re-invent its image. 100 Market Street had grown a reputation in connection with the previous occupants and so needed a new image to suit its new refurbishment, potential occupiers and differentiate it from nearby competitors in Castlereagh Street.
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Action Plan
The plan was to focus on medium-sized businesses and to create a connection between the upstairs offices and downstairs retail. There was a focus on marketing to companies whose profile and image would be enhanced by the close proximity to leading retail outlets. The creative execution reflected the vitality that the building would restore to central Sydney, reinforcing the tactile elements of the retail precinct, while recognising the large open floor plates and variety of uses.
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Mission Accomplished
The property was successfully leased prior to the launch of the marketing campaign.
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